• VISION INTERNATIONAL INVESTMENT        +44 (0) 20 7394 9594

Three key characteristics of entrepreneurs

In general, there are three key characteristics of entrepreneurs/entrepreneurial activity referred to in the literature:


  • Innovation – an entrepreneur brings new expertise to the market, whether through introducing a new or improved product, a new method of production, a new market, a new source of supply or the reorganisation of management


  • Risk-taking – an entrepreneur undertakes a risk in entering the market without the guarantee that their idea will be successful


  • Profit-seeking – entrepreneurs are generally motivated by the opportunity to generate profit